Selena Gomez’s much-anticipated beauty brand, Rare Beauty, has officially launched at Sephora. Gomez spent the past two years designing the collection with chemists and dermatologists, wanting to release high-quality products that encourage others to feel confident in their own skin. The brand’s first drop brings a little something for everyone (we’re talking 48 shades of foundation and concealer), and everything is affordably priced at just $29 and under.

☆    Lip Souffle Matte Lip Creams   |   Price: $20
If there is one product worth grabbing, it’s the Lip Souffle Matte Lip Creams. Selena Gomez shared with InStyle that rotating through the 12 different colors has served as a daily pick-me-up amidst quarantine. The whipped, lightweight formula leaves behind a silky, second-skin feel that is comfortable enough for all-day wear.

☆    Always an Optimist 4-in-1 Mist    |    Price: $24
The Always an Optimist 4-in-1 Mist smells like “heaven and a spa in a bottle,” according to Gomez, and serves as her handy on-the-go refresher. The botanical blend of lotus, gardenia, and white waterlily soothes stressed-out skin, while niacinamide and sodium hyaluronate add plumpness and hydration. The ultra-fine, glow-boosting spray can be used underneath or on top of makeup for a natural-looking, dewy finish.

☆    Brow Harmony Pencil and Gel    |    Price: $22
For those who prefer a defined brow, the dual-ended Brow Harmony Pencil and Gel is the way to go. It comes with a triangular-shaped tip for adding in natural-looking hairs, plus a brow gel to hold your look in place all day long. InStyle’s Senior Beauty Editor, Kayla Greaves, shared, “the Brow Harmony took me a second to get used to because I usually use thinner pencils, however, once I got the hang of it, it took me half the time to finish my brows. The gel helps to give your brows the perfect bushy, natural finish.”

☆    Positive Light Liquid Luminizer | Price: $22
In addition to the Brow Harmony, one of Greaves’s other favorite products from the line was easily the Liquid Luminizer. “It offers a large doe-foot applicator, making it super easy to apply, and a little goes a long way,” she said. “Afterwards, you can use a brush or your fingers to pat it into the skin. It gives you a soft, natural-looking finish, making it perfect for everyday wear.” The highlighter is versatile enough for day or night, and plays well with other product formulations.

Nearly all of the products can be applied with only your fingers, allowing you to effortlessly blend them all together in a pinch. The other gems in the collection boast just as much ease and functionality, including a waterproof liquid eyeliner composed of over 1,000 soft bristles, a water-based illuminating primer, hydrating dewy lip balms, and travel-friendly blotting papers.

You can officially shop the entire Rare Beauty line at Sephora and on right now — but we’d recommend hurrying before it all sells out.

Variety caught up with Gomez over Zoom from her home in Los Angeles.

The SoFlo Morning Show‘s Kimmy B sits down with Selena Gomez and K-Pop group BLACKPINK. Selena speaks on collaborating with Blackpink, and her upcoming beauty line. BLACKPINK speaks on being inspired by Selena, and open up about their upcoming documentary. Watch the entire interview now!

Ice, Selena Gomez and Blackpink talk their success of “Ice Cream,” Selena’s new Rare Beauty makeup line and how their music helps bring their fans out of the dark times they may be going through.

Selena Gomez will be the new Best of Beauty cover of Allure magazine in October! The young entrepreneur and star of the new brand ‘Rare Beauty’ gave an interview to the magazine. An interview to be found exclusively on the site! + Photographer Micaiah Carter captured the moment and let’s just say Selena is absolutely gorgeous. Find all the photos in the gallery.

Selena’s bestfriend Theresa Mingus have posted a new picture of Selena modeling for her brand LA’MARIETTE, wearing the Caroline top & Caroline bottom in the print “Day Trip”. She looks absolutely gorgeous and natural!!