Relased: April 9, 2020
Available on All Platforms
Selena Gomez’s much-anticipated beauty brand, Rare Beauty, has officially launched at Sephora. Gomez spent the past two years designing the collection with chemists and dermatologists, wanting to release high-quality products that encourage others to feel confident in their own skin. The brand’s first drop brings a little something for everyone (we’re talking 48 shades of foundation and concealer), and everything is affordably priced at just $29 and under.
Nearly all of the products can be applied with only your fingers, allowing you to effortlessly blend them all together in a pinch. The other gems in the collection boast just as much ease and functionality, including a waterproof liquid eyeliner composed of over 1,000 soft bristles, a water-based illuminating primer, hydrating dewy lip balms, and travel-friendly blotting papers.
You can officially shop the entire Rare Beauty line at Sephora and on RareBeauty.com right now — but we’d recommend hurrying before it all sells out.
The SoFlo Morning Show‘s Kimmy B sits down with Selena Gomez and K-Pop group BLACKPINK. Selena speaks on collaborating with Blackpink, and her upcoming beauty line. BLACKPINK speaks on being inspired by Selena, and open up about their upcoming documentary. Watch the entire interview now!
Ice, Selena Gomez and Blackpink talk their success of “Ice Cream,” Selena’s new Rare Beauty makeup line and how their music helps bring their fans out of the dark times they may be going through.
Selena Gomez will be the new Best of Beauty cover of Allure magazine in October! The young entrepreneur and star of the new brand ‘Rare Beauty’ gave an interview to the magazine. An interview to be found exclusively on the Allure.com site! + Photographer Micaiah Carter captured the moment and let’s just say Selena is absolutely gorgeous. Find all the photos in the gallery.