After she finally related the launching date (September 3) of Rare Beauty, Selena shared a new Rare Beauty photo from the photoshoot that I can’t wait to see and share with you! She looks adorable! Check it out to the Gallery!

@selenagomez: I’m SO excited to finally share that @RareBeauty will be launching September 3rd only at @Sephora, @SephoraCanada, @SephoraMx and RareBeauty.com. I’ve had so much fun creating everything and can’t wait for y’all to try it all! I hope you love it as much as I do!


Gallery Link
Miscellaneous > Instagram


It’s been almost exactly six months since Selena first announced that she will be launching what has since become one of the most highly anticipated celebrity beauty brands in recent memory: Rare Beauty. In that time, Gomez has shared peeks at what the makeup collection can do with behind-the-scenes selfies, and now, we finally know when we’ll be able to experience those products for ourselves.

Rare Beauty will be launching on September 3.

Outside of RareBeauty.com, Rare Beauty products will be available exclusively at Sephora, which has had a brand page set up for months promising the arrival of Gomez’s line in 2020.

The products themselves have been very much under-wraps thus far, but Gomez has been very open about her goals for Rare Beauty.

“I wanted to make a brand where you feel comfortable. You know, I think people feel the pressure — I know I do — where you kind of feel like you need to look like everyone else or you should get this because that’s what everybody else gets,”

She has also made it clear that she wants Rare Beauty to be a force for good in the fight for more access to mental health services. In July, the brand announced that it was forming the Rare Impact Fund, wherein one percent of Rare Beauty sales will be dedicated to increasing access to resources, with the hopes of raising $100 million within 10 years.


@selenagomez: Things I’ve been doing in quarantine- settling into my new house and guitar lessons 🥰


Gallery Link
Miscellaneous > Instagram


Yay! We finally have some news from Selena! She posted a new video that she have recorded for her fans. Watch it below! She’s lovely as always and I can’t wait to see her upcoming projects.

@selenagomez: a message from me ❤️