In an exclusive video, Selena Gomez and longtime makeup artist Hung Vanngo are here to show us how Rare Beauty’s first-ever eyeshadow palettes work. The duo took the palettes for a test drive in the video above and chatted inspiration for the colors.

Selena Gomez’s much-anticipated beauty brand, Rare Beauty, has officially launched at Sephora. Gomez spent the past two years designing the collection with chemists and dermatologists, wanting to release high-quality products that encourage others to feel confident in their own skin. The brand’s first drop brings a little something for everyone (we’re talking 48 shades of foundation and concealer), and everything is affordably priced at just $29 and under.

☆    Lip Souffle Matte Lip Creams   |   Price: $20
If there is one product worth grabbing, it’s the Lip Souffle Matte Lip Creams. Selena Gomez shared with InStyle that rotating through the 12 different colors has served as a daily pick-me-up amidst quarantine. The whipped, lightweight formula leaves behind a silky, second-skin feel that is comfortable enough for all-day wear.

☆    Always an Optimist 4-in-1 Mist    |    Price: $24
The Always an Optimist 4-in-1 Mist smells like “heaven and a spa in a bottle,” according to Gomez, and serves as her handy on-the-go refresher. The botanical blend of lotus, gardenia, and white waterlily soothes stressed-out skin, while niacinamide and sodium hyaluronate add plumpness and hydration. The ultra-fine, glow-boosting spray can be used underneath or on top of makeup for a natural-looking, dewy finish.

☆    Brow Harmony Pencil and Gel    |    Price: $22
For those who prefer a defined brow, the dual-ended Brow Harmony Pencil and Gel is the way to go. It comes with a triangular-shaped tip for adding in natural-looking hairs, plus a brow gel to hold your look in place all day long. InStyle’s Senior Beauty Editor, Kayla Greaves, shared, “the Brow Harmony took me a second to get used to because I usually use thinner pencils, however, once I got the hang of it, it took me half the time to finish my brows. The gel helps to give your brows the perfect bushy, natural finish.”

☆    Positive Light Liquid Luminizer | Price: $22
In addition to the Brow Harmony, one of Greaves’s other favorite products from the line was easily the Liquid Luminizer. “It offers a large doe-foot applicator, making it super easy to apply, and a little goes a long way,” she said. “Afterwards, you can use a brush or your fingers to pat it into the skin. It gives you a soft, natural-looking finish, making it perfect for everyday wear.” The highlighter is versatile enough for day or night, and plays well with other product formulations.

Nearly all of the products can be applied with only your fingers, allowing you to effortlessly blend them all together in a pinch. The other gems in the collection boast just as much ease and functionality, including a waterproof liquid eyeliner composed of over 1,000 soft bristles, a water-based illuminating primer, hydrating dewy lip balms, and travel-friendly blotting papers.

You can officially shop the entire Rare Beauty line at Sephora and on right now — but we’d recommend hurrying before it all sells out.

Rare Beauty has been officially launched for several hours now: enough to have the reaction of many people who were lucky enough to receive their package in preview (in particular many celebrities). So it’s now official: you can go to or to Sephora, Sephora Canada and Sephora Mexico to buy your own products from Selena’s brand makeup.

Sadly, due to the current global pandemic, delivery is not yet open internationally but will certainly be in the coming months. Only U.S., Canadians and Mexicans have the opportunity to try the brand at the moment!

+ I’ve added +5HQ promotional photos of Selena for Rare Beauty to the gallery! She looks gorgeous!

It’s more and more exciting because it’s almost time! Rare Beauty will soon be available online at or at Sephora, Sephora Canada and Sephora Mexico stores! In the meantime, find out below a small listing that I have just made of the prices of certain products of the brand. I’ve also added product photos, and some new Selena promotional photos to the gallery!

— Positive Light Liquid Luminizer ($22)
— Lip Soufflé Matte Lip Cream ($20)
— Perfect Strokes Matte Liquid Liner ($19)
— Brow Harmony Pencil & Gel ($22)
— Blot & Glow Touch-Up Kit ($26)
— With Gratitude Dewy Lip Balm ($16)
— Liquid Touch Weightless Foundation ($29)