Relased: April 9, 2020
Available on All Platforms
Released: January 17, 2020
Selena Gomez’s much-anticipated beauty brand, Rare Beauty, has officially launched at Sephora. Gomez spent the past two years designing the collection with chemists and dermatologists, wanting to release high-quality products that encourage others to feel confident in their own skin. The brand’s first drop brings a little something for everyone (we’re talking 48 shades of foundation and concealer), and everything is affordably priced at just $29 and under.
Nearly all of the products can be applied with only your fingers, allowing you to effortlessly blend them all together in a pinch. The other gems in the collection boast just as much ease and functionality, including a waterproof liquid eyeliner composed of over 1,000 soft bristles, a water-based illuminating primer, hydrating dewy lip balms, and travel-friendly blotting papers.
You can officially shop the entire Rare Beauty line at Sephora and on RareBeauty.com right now — but we’d recommend hurrying before it all sells out.
Rare Beauty has been officially launched for several hours now: enough to have the reaction of many people who were lucky enough to receive their package in preview (in particular many celebrities). So it’s now official: you can go to RareBeauty.com or to Sephora, Sephora Canada and Sephora Mexico to buy your own products from Selena’s brand makeup.
Sadly, due to the current global pandemic, delivery is not yet open internationally but will certainly be in the coming months. Only U.S., Canadians and Mexicans have the opportunity to try the brand at the moment!
+ I’ve added +5HQ promotional photos of Selena for Rare Beauty to the gallery! She looks gorgeous!
It’s more and more exciting because it’s almost time! Rare Beauty will soon be available online at RareBeauty.com or at Sephora, Sephora Canada and Sephora Mexico stores! In the meantime, find out below a small listing that I have just made of the prices of certain products of the brand. I’ve also added product photos, and some new Selena promotional photos to the gallery!
— Positive Light Liquid Luminizer ($22)
— Lip Soufflé Matte Lip Cream ($20)
— Perfect Strokes Matte Liquid Liner ($19)
— Brow Harmony Pencil & Gel ($22)
— Blot & Glow Touch-Up Kit ($26)
— With Gratitude Dewy Lip Balm ($16)
— Liquid Touch Weightless Foundation ($29)